Compare loyalty options
Compare loyalty programme options for UK businesses
Most independent businesses choose between three approaches: a paper stamp card, the loyalty tool built into their till, or a dedicated loyalty platform. Each one suits a different stage. This overview shows the trade-offs, with detailed comparisons linked below.
Side by side
A summary, not a full feature list. Square details were checked on 8 October 2026; prices and features change, so check each supplier’s current terms before deciding.
| Paper stamp card | Square Loyalty | Unity Loyalty | |
|---|---|---|---|
| Monthly price | Printing only | £25–£65 per location, by loyalty visits | £49 or £89; Scale £89 + £30 per extra location |
| Till | Any | Square Point of Sale, Online and Invoices | Square integration, or any till via the Unity Staff app |
| Customer data and contact | — | ✓ | ✓ |
| Digital card | — | Apple Wallet pass | Apple Wallet and compatible Android wallet apps |
| How customers earn | A stamp per visit | Points for visits, spend, or items and categories | Cashback in points on spend, automatic tiers, referrals |
| Customer messages | — | Automatic texts when points are earned; promotions | Wallet push, SMS and email campaigns to segments |
Detailed comparisons
Unity vs Square Loyalty
Pricing, how rewards work, wallet cards and campaigns, and when each one is the better fit for a UK Square seller.
Digital vs paper stamp cards
What paper cards cost in practice, what a digital card adds, and when staying with paper is the sensible choice.
How to compare suppliers fairly
Use the same assumptions with every supplier: one sample basket, one reward, your expected member count and number of locations. Ask each one to show a sign-up, a purchase, a redemption and a refund with your staff workflow. Compare a year of software, messaging and reward costs, not only the monthly fee. Our guide to choosing a loyalty system and loyalty scheme cost calculator guide walk through the sums.