Start
£49 / month
Independent venues launching loyalty for the first time
- Basic dashboard & core performance metrics
- New members analytics
- 1 business location
- Geo Push access
- Up to 2 push campaigns per month
Pricing in GBP
Loyalty software pricing for UK businesses
Three monthly plans, priced per business. Every plan includes digital loyalty cards for Apple Wallet and Android wallet apps, cashback tiers and referrals. Choose by how many campaigns and locations you need.
Grow
£89 / month
Venues focused on repeat visits, retention and targeted campaigns
- Full analytics dashboard
- Customer audience segmentation
- Staff Panel
- Staff referral system
- 1 business location
- Unlimited push notifications
- Email campaigns
- SMS campaigns
Scale
£89 / month
+ £30 per additional location
Chains, franchises and multi-location operators
- Everything in Grow
- Multi-location management
- Centralised dashboard
- Separate analytics per location
- Cross-location visibility and control
- Flexible add-on pricing as you expand
Compare plans
What changes between Start, Grow and Scale.
| Feature | Start £49 | Grow £89 | Scale £89 + £30/location |
|---|---|---|---|
| Business locations | 1 | 1 | 1 + £30/month each extra |
| Digital wallet loyalty cards | ✓ | ✓ | ✓ |
| Cashback tiers, sign-up bonus, referrals | ✓ | ✓ | ✓ |
| Geo push on the wallet card | ✓ | ✓ | ✓ |
| Push campaigns | Up to 2 per month | Unlimited | Unlimited |
| Email and SMS campaigns | — | ✓ | ✓ |
| Audience segmentation | — | ✓ | ✓ |
| Staff Panel and staff referral system | — | ✓ | ✓ |
| Analytics | Core metrics, new members | Full dashboard | Full dashboard per location |
| Multi-location management | — | — | ✓ |
What a loyalty programme really costs
The subscription is only part of the cost. The bigger number is usually the value of the rewards you give back. In Unity, customers redeem points as a discount, and 10 points equal £1. If you give 5% cashback on a £20 basket, the customer earns 100 points, which is £1 of future discount. That £1 comes off your margin when it is redeemed, not off your revenue today.
Set your cashback levels, redemption limits and points expiry with your margins in mind. Our guide to what a loyalty scheme costs a small UK business works through the sums step by step, and the ROI calculator on the homepage lets you try your own numbers.
Pricing questions
Which plan should a single café, shop or salon choose?
Start suits a first loyalty programme with occasional push campaigns. Choose Grow if you want to segment customers and send email, SMS and unlimited push campaigns, or if your team will use the Staff Panel and staff referral rewards.
How does Scale pricing work for several locations?
Scale is £89 a month for the first location plus £30 a month for each additional location. It adds multi-location management, a centralised dashboard and separate analytics for each location.
Do I need a specific till or POS system?
No. Unity integrates with Square. With any other till, staff add and redeem points in the Unity Staff app on a phone or tablet. See how the Square integration works.
Can I see the system before paying?
Yes. Book a free demo and we will walk through the customer sign-up, a purchase, a redemption and your campaign set-up with your own reward rules.