Comparison
Unity vs Square Loyalty for UK businesses
Square Loyalty is Square’s own loyalty add-on. Unity is a separate loyalty platform that also works with Square. Here is how they differ, including where Square Loyalty is the simpler choice.
Square details are taken from Square’s UK loyalty page on 8 October 2026. Prices and features change, so check Square’s site before deciding. Square and Square Loyalty are trademarks of Block, Inc. Unity is not affiliated with Square.
At a glance
| Unity Loyalty | Square Loyalty | |
|---|---|---|
| How price is set | Per business per month; Scale adds £30 per extra location | Per location per month, by number of loyalty visits |
| Monthly price | £49 (Start) or £89 (Grow); Scale £89 + £30 per extra location | £25 (0–500 visits), £45 (501–1,500), £65 (1,501+) |
| Trying it | Free demo with your own reward rules | 30-day free trial |
| How customers earn | Cashback in points on spend; 10 points = £1 off | Points for visits, amount spent, or items and categories bought |
| Digital card | Apple Wallet and compatible Android wallet apps | Apple Wallet pass |
| Till | Square integration, or any till via the Unity Staff app | Square Point of Sale, Square Online and Square Invoices |
| Customer messages | Wallet push, SMS and email campaigns to segments; automatic balance and tier updates | Automatic transactional texts when points or rewards are earned; promotions |
What Unity adds to a Square set-up
These are features of Unity. Square may offer some of them through other products, such as Square Marketing, so compare the whole package you would pay for.
Automatic cashback tiers
Customers move to a higher cashback rate as their spend grows, and the wallet card changes to show the new tier.
Two-sided referrals
The member who invites a friend earns on that friend’s purchases, and the new member gets a welcome reward.
Staff incentives
Every team member has a personal QR code for sign-ups and can earn bonuses, so you can see who grows the programme.
Behaviour-based segments
Target by days since last visit, spend, tier, referrals or location, and send push, SMS or email.
Geo push
A location message on the wallet card that Apple Wallet can show when a member is nearby.
Category redemption rules
Choose what percentage of each Square category can be paid with points.
When Square Loyalty is the better fit
- You want the simplest possible set-up inside Square, with nothing extra for staff to open at the till.
- You run a single location with a low number of loyalty visits, where Square’s lowest tier costs less than a Unity plan.
- A visit-based or item-based reward, such as “buy 9 coffees, get the 10th free”, is all you need.
- You also sell through Square Online and want one native loyalty programme across those channels.
When Unity is the better fit
- You want cashback tiers, referrals and staff incentives in one programme.
- You plan to message members regularly with push, SMS and email to targeted segments.
- You have high visit volumes, where per-visit pricing tiers would rise, or several locations to manage centrally.
- Some of your locations or staff don’t use Square, and you want one programme across every till.
For the full decision process, read Square Loyalty or a third-party loyalty app? A guide for UK Square sellers.
Working out the cost for your business
Square charges per location by loyalty visits; Unity charges per business plan. A single café with around 1,000 loyalty visits a month would be in Square’s £45 tier, compared with £49 for Unity Start or £89 for Grow. With three locations, Square’s price is multiplied by three, while Unity Scale would be £89 + £60 = £149 a month. Your own numbers will differ, and the value of the rewards you give back usually matters more than the subscription.