Reward more than the membership
Class packs, personal training and extras give members opportunities to earn points. Set reward levels around those purchases.
Built for gyms and fitness studios
Loyalty software for UK gyms and fitness studios
Turn the next class into a habit worth keeping.
Help members build the habit that keeps them renewing. Unity gives gyms, yoga studios and fitness classes digital loyalty cards, cashback on classes and extras, referral rewards and messages for members whose visits are slipping.
Plans from £49/month · Digital wallet cards · Your reward rules
- In their pocketApple Wallet & compatible Android wallets
- On your termsCashback, expiry & redemption limits
- At your checkoutSquare integration or Unity Staff app
Made for your everyday
Give members more reasons to stay connected
Help friends get started together
Use referral rewards to recognise introductions that lead to purchases, with a welcome reward for the new member.
Reconnect with quieter members
With Grow, segment customers using recorded activity and send a relevant class offer or a reminder of their points balance.
A simple customer journey
From a first hello to a reason to return
Join at your business
Customers scan your QR code, register and confirm their phone number.
Keep the card, earn the points
They save their wallet card. Staff record purchases with Square or the Unity Staff app.
Bring the reward to the next visit
Customers redeem points as a discount, within the rules you set for your programme.
Your brand. Their wallet.
MEMBER CARDYour fitness studio
Points balance120Reward value£12
Illustrative card and balance. Your programme rules determine rewards.
The details that make it work
A loyalty programme that fits your business
Reward the spending that varies
If members pay a fixed monthly fee, the most useful rewards sit around it: class packs, personal training, drinks, supplements and merchandise. Unity awards cashback as points on those purchases and lets members redeem points as a discount, at 10 points to £1.
For pay-as-you-go studios, cashback on each class works like any spend-based reward. Customer tiers raise the cashback rate automatically as total spend grows, so your most committed members are recognised without anyone keeping a list.
Joining at the front desk
Members scan a QR code at reception, complete a short form, confirm their phone number and save the card to Apple Wallet on iPhone or a compatible wallet app on Android. The card shows their balance, tier and member QR code, ready for the next visit.
Instructors and front-desk staff can each have a personal QR code, so you can see who signs members up and reward them for it. In the Unity Staff app, staff find a member by QR code, phone or card number and add or redeem points in a few taps.
Spot members who are drifting away
On the Grow plan, audience segmentation lets you find members whose visits have dropped, for example people who used to come weekly but have not been in for two weeks. A friendly push or email about an upcoming class, or a reminder of their points balance, can restart the habit before they cancel.
Friends who train together tend to stick with it. Referral rewards give the existing member a share of their friend’s purchases and give the newcomer a welcome reward. Tie the reward to a first class pack rather than a free trial so it reflects real revenue.
Works with Square or any till
Unity integrates with Square, so staff can apply loyalty points to open Square orders, with category settings controlling how much can be paid with points. That is useful for keeping points off low-margin items such as supplements. With any other till, staff record purchases in the Unity Staff app.
Measure attendance, renewals and reward cost against a baseline before and after launch. Our guide to loyalty programmes for gyms covers the ideas in more detail.
Clear plans, room to grow
How much does it cost?
Choose the tools you need today. Compare the full features before choosing your plan.
Start
£49/month
One location
- Digital loyalty cards and cashback rewards
- Core dashboard metrics
- Up to two push campaigns per month
Grow
£89/month
One location, more ways to reconnect
- Audience segmentation and Staff Panel
- Email and SMS campaigns
- Unlimited push notifications
Scale
£89/month
+ £30 for each additional location
- Centralised management
- Separate analytics per location
- For businesses growing across sites
A few things you might be wondering
How does loyalty fit a monthly membership?
For a fixed monthly fee, focus rewards on additional purchases such as class packs, personal training or merchandise. Unity records loyalty purchases; confirm how that will fit your membership and attendance tools in the demo.
Do I need to change my till?
Unity integrates with Square. With other tills, staff can record purchases and redeem points through the Unity Staff app on a phone or tablet. Confirm your exact workflow during the demo.
How do customers keep their loyalty card?
After joining and confirming their phone number, customers can add their card to Apple Wallet on iPhone or a compatible wallet app on Android. The card holds their balance and membership QR code.
What will we cover in the free demo?
We will walk through your reward ideas, customer registration and your team’s checkout process. You can compare the published plan features and discuss your setup before choosing a plan.
Let’s make it fit your business
Find the right rewards for your studio
Book a free demo of Unity Loyalty. Bring your questions; we’ll walk through the customer experience and your team’s workflow.
- Rewards for class packs, training and extras
- Joining and points at the front desk
- Referrals and campaigns for your member segments
We will contact you within one working day.